The mailing list is the list of names and adresses of costumers, sales prospects or suppliers to whom letters are required to be sent from time to time. The mailing list once prepered is by no means permanent . It must be kept up-to-date by necessary addition and subtractions . otherwise, the list will be lose much of its importance and the letters addressed on the basis of old list will result in waste of money and effort . Mailing list are valuable only if they are up to date . A good method is to keep on 5*3 cards and to periodically add new names and weed out old names . When a list consist of many names addressing of sales and other promational litrature is faciliated by the use of addresing machine. If according to mailing list , business reply card and self addressed envelops are sent to proper persons , they are sure to effect good sales.
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